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February 02 2008 09:48

All business owners are eventually confronted with a serious dilemma --how to advertise, in which medium, and which is the best deal for each dollar spent. Do newspaper ads out pull radio spots; or is the power of television the only way to go? The answer is different for each business, each situation, each location and each product. The following are the pros and cons of each medium. Knowing these can help you decide which medium is right for advertising your product.
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